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Cookie Policy

Last Updated: January 2025

What Are Cookies?

Cookies are small text files stored on your device when you visit websites. They help websites remember your preferences and improve your experience.

How We Use Cookies

Essential Cookies

These cookies are necessary for our website to function properly:

  • Remembering your calculator inputs during your session
  • Maintaining your preferences (like dark mode)
  • Security and fraud prevention
  • Basic website functionality
Analytics Cookies

We use Google Analytics to understand how visitors use our site to improve our content and user experience. These cookies collect information such as:

  • Which pages are visited most often
  • How long visitors spend on our site
  • Where visitors come from (search engines, other websites)
  • General geographic location (city/country level)
  • Device and browser type
Advertising Cookies

We use Google AdSense to display relevant advertisements. These cookies may:

  • Show you ads based on your interests
  • Prevent the same ad from continuously reappearing
  • Measure the effectiveness of advertising campaigns
  • Provide reporting to advertisers

Third-Party Cookies

Some cookies are set by third-party services we use:

  • Google Analytics: For website analytics and performance tracking
  • Google AdSense: For displaying relevant advertisements
  • YouTube: If you view embedded videos on our site

These third parties have their own privacy policies governing their use of cookies.

Your Choices

You have several options for managing cookies:

Browser Settings

You can control cookies through your browser settings:

  • Block all cookies
  • Block third-party cookies only
  • Delete existing cookies
  • Receive notifications when cookies are set

Note that disabling cookies may affect website functionality.

Opt-Out Options
  • Google Analytics: Browser add-on to opt out
  • Google Ads: Ad Settings page
  • Industry Opt-Out: Digital Advertising Alliance

Data Retention

Different cookies have different lifespans:

  • Session Cookies: Deleted when you close your browser
  • Persistent Cookies: Remain for a set period (typically 1-2 years)
  • Analytics Cookies: Data retained for 26 months (Google Analytics default)

Cookie Categories

We classify our cookies into these categories:

  • Strictly Necessary: Essential for website functionality
  • Performance: Help us understand website usage
  • Functional: Remember your preferences
  • Targeting: Used for advertising purposes

Updates to This Policy

We may update this Cookie Policy periodically to reflect changes in our practices or applicable laws. The "Last Updated" date shows when changes were made.

About Purse Proof

Empowering smart financial decisions through education, transparent calculators, and practical guidance. Your financial data stays private - we never collect or store your personal information.

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